MM Takes Home an ADDY!!

Congratulations to Marketing Matters for winning a BRONZE ADDY AWARD in the Special Event Invitation category!! We were asked to create an invitation for The Boardwalk at St. Charles Bay's Founders Party. They were unveiling plans to a select VIP crowd for a luxury development in Rockport, TX over 4th of July weekend. The theme of the party was a "Jimmy Buffet Bash", and that's how the coconut invitation came to life. Invitees were surprised with a small white box filled with green grass & a coconut filled with all the party details. There was a such a great response, it even got it's own press release in the Corpus Christi Caller Times!

http://www.stcharlesbay.com/

things to remember....

Keys to any brand's success during an economic downturn are:

• Simplicity- non-essential product features that encourage customers to trade up will be less relevant & attractive


• Honesty- be true to your customers & pricing this will garner goodwill and customer loyalty


• Clarity- be clear in your message to the consumer, no more reading between the lines

Innovation and value will triumph, and only retailers & industries who continue to provide a gratifying shopping experience coupled with surprising value will survive. Digital media will continue to flourish, allowing companies to operate & market more effectively. Speak directly to your customers and don't lose site of their value.