As a Marketer, it's hard not to play into the whole "sky is falling" mentality that we're hearing everyday. I talk to some of my clients who are cutting back (some foolishly and some intelligently) on their advertising dollars. Afterall, Marketing typically has the largest budget in every company, which means it's usually the first budget to get cut when times are tough.
One of our clients, Russell Korman Fine Jewelry and Watches, presents a unique approach to their business and has for the 30+ years they've been in Austin. They aren't afraid to go to the people, as evidenced by their weekly appearances at Texas Tailgating parties on campus. The owners are out on the streets selling shirts for charity, leather goods, bracelets and passing out coupons for potential repeat business. It certainly helps that they are also officially licensed to sell the Exclusive UT Tag Heuer Watch (Hook 'em!).
In addition, this past weekend, they ran a promotion with Pandora jewelry. The first 500 people to bring in two canned good items for the food bank would receive a free Pandora bracelet valued at $35.00. Not only did they pass out ALL 500 bracelets over a two-day period, but they wrote rainchecks for 300 more! Plus, they raised almost 2000lbs of food for Hurricane Ike Relief Efforts and the Capital Area Food Bank.
This promotion was supported by a week's worth of print ads and paid radio on various stations. It also received generous support from local sponsors Majic 95.5 Radio (who ran interviews and PSAs), The Austin American-Statesman, CiCis Pizza and Tiff's Treats.
Economic times may be a little bumpy, but a good promotion and unique "grassroots" marketing tactics will always work in a big way.
One of our clients, Russell Korman Fine Jewelry and Watches, presents a unique approach to their business and has for the 30+ years they've been in Austin. They aren't afraid to go to the people, as evidenced by their weekly appearances at Texas Tailgating parties on campus. The owners are out on the streets selling shirts for charity, leather goods, bracelets and passing out coupons for potential repeat business. It certainly helps that they are also officially licensed to sell the Exclusive UT Tag Heuer Watch (Hook 'em!).
In addition, this past weekend, they ran a promotion with Pandora jewelry. The first 500 people to bring in two canned good items for the food bank would receive a free Pandora bracelet valued at $35.00. Not only did they pass out ALL 500 bracelets over a two-day period, but they wrote rainchecks for 300 more! Plus, they raised almost 2000lbs of food for Hurricane Ike Relief Efforts and the Capital Area Food Bank.
This promotion was supported by a week's worth of print ads and paid radio on various stations. It also received generous support from local sponsors Majic 95.5 Radio (who ran interviews and PSAs), The Austin American-Statesman, CiCis Pizza and Tiff's Treats.
Economic times may be a little bumpy, but a good promotion and unique "grassroots" marketing tactics will always work in a big way.
Posts
2 comments:
Good job Carrie, that's awesome!
I'd also like to add to your 'not all bad news' and say that LOFT posted its best month ever in sales for October!
Post a Comment